ORLANDO, Fla. (September 18, 2007) — In the flavored vodka market, innovative, trend-setting flavors infused into premium vodka are the ingredients to success and industry longevity. Van Gogh Vodka, imported from Holland by Luctor International, is making a name for itself based on this principle and David van de Velde, the company’s president, is determined to remain one inventive and delicious flavor ahead of his competition.

“Consumers often assume the concept of introducing flavors to regular vodka was conceived during the past decade,” explains van de Velde. “However, since the earliest days of vodka’s existence, the spirit was often ‘seasoned’ with fruit, herbs or spices.”

Regularly unveiling unique flavors such as Espresso, Double Espresso, Pomegranate and Acai-Blueberry has allowed Van Gogh Vodka to establish a loyal following. As a result, in 2006 and 2007, Van Gogh Vodka was named the “Fast Track Brand” by Adams Beverage Group.

“We strive to deliver flavors that consumers recognize, prefer and expect,” explained van de Velde. “Our Double Espresso and Espresso flavors, for instance, are redefining the way consumers drink vodka. Coffee is the most popular beverage in the world and its bold flavor, infused into a premium vodka, delivers the perfect combination to spirits lovers who demand a rich taste in their favorite cocktail.”

As the producer of the world’s most four and five star rated flavored vodkas, Van Gogh Vodka provides professional and home bartenders an extensive pallet with which they can craft a limitless array of cocktails. Additionally, Van Gogh Vodka’s many exotic flavors can enhance a menu as a flavorful marinade and can be incorporated into a variety of cooking recipes.

“Van Gogh Vodka is more than a vodka, it is a sensuous experience. Everything we do, from our flavors, to our bottles reflect the Van Gogh lifestyle,” van de Velde said.

Salute National Vodka Day, Thursday, Oct. 4, 2007 with one of Van Gogh Vodka’s 19 bold and innovative flavors including the trendsetting Double Espresso, Espresso, Acai-Blueberry, Pomegranate and Banana served chilled straight or visit www.VanGoghVodka.com for more than 2,000 complimentary cocktail recipes.

Make Mine a Double
3 oz Van Gogh Double Espresso Vodka, 1 splash cream
Pour ingredients into cocktail shaker and add crushed ice. Shake vigorously for five seconds and strain. Garnish with coffee beans.