Orlando, Fla. (July 6, 2007) — In the flavored vodka market, innovative, trend-setting flavors infused into premium vodka are the ingredients to success and industry longevity. Van Gogh Vodka, imported from Holland by Luctor International, is making a name for itself based on this principle and David van de Velde, the company’s president, is determined to remain one inventive and delicious flavor ahead of his competition.

Having first bottled his passion for the spirits industry in 1983 when he started importing his first major vodka brand, van de Velde now applies his business acumen and his ability to forecast the tastes of his consumers to Van Gogh’s diverse, 17-flavor vodka line. Regularly introducing unique flavors such as Double Espresso, Pomegranate and Acai-Blueberry, which also feature color – a new concept in the vodka market – has allowed Van Gogh Vodka to establish a loyal following. As a result, in 2006 and 2007, Van Gogh Vodka was named the “Fast Track Brand” by Adams Beverage Group.

“We strive to deliver flavors that consumers recognize, prefer and expect,” explained van de Velde. “We are the only vodka line with Double Espresso and Acai-Blueberry flavors because we anticipate the market trends before our competition and we deliver products that stand up to flavor benchmarks.”

To take his products to the next level and distinguish the packaging of his vodkas from those of his competition, van de Velde cleverly capitalized on the trademarked Vincent Van Gogh name and designed the bottles in which his super premium vodkas are housed with colorful artwork inspired by the Dutch artist.

“Van Gogh Vodka is more than a vodka, it is a sensuous experience,” said van de Velde. “Everything we do, from our flavors, to our bottles reflect the Van Gogh lifestyle.”

Since 2005, when Luctor International relocated from Reno, Nev. to its current location in Orlando, Fla., the company has developed into one of fastest growing and most notable high-end spirits importers in the United States. Each Van Gogh flavored vodka has earned superior ratings from Spirit Journal and Wine Enthusiast. With the release of its latest flavors, including Banana, Pomegranate and Acai-Blueberry, the Van Gogh Vodka line is expected to reach the 140,000 case mark – a significant industry milestone.

“As long as we continue to produce high-quality products that capture the natural flavors our consumers demand, I am confident we will continue to succeed in the flavored vodka market,” said van de Velde.

Luctor International owns and imports all Van Gogh Vodkas, gins and liqueurs worldwide from the Dirkzwager Distillery in Schiedam, Netherlands. The Orlando, Fla., company exports to the United States, Europe, the Far East, Australia, New Zealand, Caribbean, Canada, South Africa and Central America. For more information, visit www.VanGoghVodka.com or call toll-free 888-539-3361.